Branding is one of the most important indicators of the economic order and competitive capacity.

I am known and I earn more.

Brand draws customer's attention to one particular point. This point is the data which separates the product from other. Products are accepted in the market with this data. The deeper the branding reaches, the more profit is made.

Branding means being preferred, acclaimed, credited.

Branding provides flexibility in pricing and ease of competition in the market.

Branding increases the efficiency of the advertisement.

Branding is to know the value of decisions while determining a road map and to make decision by evaluation.

Does everybody know what I have got?

THE FINANCIAL VALUE OF THE BRAND IS THE ECONOMIC VALUE OF ALL OF THESE ADVANTAGES

The essence of the brand valuation is to calculate the market value of the brands owned by the companies.

GET YOUR BRAND BE VALUED!

I make my decision by knowing and evaluating my values while I am determining my road map.

The advantages of the conscious brand value:

You observe the real economic value during your licensing and franchising operations. Licenses are now among the most sufficient profit sources. A company holding the brand licensing right should know how to make money from this license right.

You can report the borrowing capacity more accurately. Therefore, the company may take a loan in easier and more suitable conditions from the banks and other credit institutions.

The scope of the reporting on the results of your financial statements, operating activities in accordance with your real status can be extended.

You find an opportunity to get an accurate determination of your business value for your operations related to going public, merger and acquisition.

Companies may carry out share transfer or sales/acquiring transactions by not only going public or company acquisition but also by the individual and special agreements. At this point, the real value of the brand owner companies' share can only be determined by brand valuation.

It will be possible to determine the loss and claimable compensation for the legal disputes arising from trademark infringement. More accurate evaluation is ensured by comparing the value of your brand and total economic potential of the market in the competition law investigations.

You have the opportunity to benefit from a key instrument for the determination of the tax burden for your tax planning applications.

Knowing the value of your assets in the event of bankrupt and restructuring may allow you to lay a more accurate planning on the possible results.

As the guaranteed amount of income created by the brand will reduce the business risks when the risks of the business are required to be insured, it may also be possible to reduce your insurance expenses.

I own what I deserve. I pay the price for what I earn and I am aware of my power!

THE VALUE OF THE BRAND IS THE FUNCTION OF THREE MAJOR FACTOR

• Earnings
• Capacity
• Cost

The Earnings of the Brand

While the earnings of the brand indicate its potential profitability, the capacity of the brand is the reliability estimate of its future earnings.

The capacity of the Brand

As the capacity of the brand increases, the confidence on the profits to be earned increases, thus the risk is reduced. Therefore, the main criterion for the evaluation of the brand value is an evaluation based on the capacity.

The Cost of the Brand

The cost of the brand indicates the investment rate of the trademark. An accurate investment strategy adds value to the value of the brand.

We, as RoyalCert, are experts on Brand Valuation.

How do we evaluate?

As RoyalCert, we use the method or methods among the generally accepted brand value measuring methods which are proper for the company and brand. During the valuation process, we evaluate the financial data, marketing and investment strategies, market position and sector data with the general economic position and trends. Primarily, we identify the company, its business course and brand by obtaining information from the master decision makers. Then we are expecting to receive the financial and other data required by the method that we decide to use in the report. After the completion of data, the report becomes ready for signing within a reasonable period of time. In this report, we also describe our method as well as the basis of this method in detail.